What are the coffee flavor trends?
The year 2023 marked an exciting evolution in the coffee industry, characterized by a wave in specialty coffee consumption and an unwavering commitment to delivering exceptional coffee experiences to coffee enthusiasts worldwide.
Roasters entered the already competitive business environment to serve yet another recipe of specialty coffee customized to a client's preferences. Coffee consumers also evolved, making more and more experience-driven purchases to capitalize on the specialty tide gaining momentum by the day.
With the dawn of 2024, the momentum of the specialty segment shows no signs of slowing down, paving the way for an exciting array of coffee trends that promise to redefine the coffee-drinking experience.
Let's take a sip and learn the coffee trends to watch out for in 2024.
Experience-Driven Coffee Culture
In 2023, the landscape of coffee consumption underwent a remarkable transformation.
No longer were coffee drinkers content with being mere consumers; they evolved into passionate enthusiasts fueled by an insatiable desire for extraordinary and unforgettable coffee experiences. This profound shift towards a culture of experiential consumption will continue shaping the coffee industry in 2024.
Customers now actively seek complex flavor profiles, sustainable sourcing practices, premium-quality brews that tantalize their taste buds, and single-origin beans that elevate their coffee-drinking rituals to new heights of indulgence.
The coffee industry must rise to the occasion, embracing innovative hands-free brewing machines like the Modbar coffee maker, streamlining the brewing process, and ensuring consistency to deliver lasting experiences.
It's a Hot Year for Cold Brew!
Yes! Cold brew emerged as a perennial favorite amidst the specialty wave, captivating the palates of coffee enthusiasts with its smooth, sweet, and robust flavor profile. It gained more fans and sales off the charts.
Now, fellow enthusiasts, a cold brew is different cattle of fish compared to the iced version. While admittedly sharing a few shades of similarities, cold brews are left to steer over cold waters for a smoother, sweeter, and robust caffeine kick. Iced brews are hot brews chilled over ice rocks, but we all know that, right?
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Are flavorful additives also on the cards?
For those looking for a more intimate experience of the cold brew, flavored milk, creamers, and milk all add a touch of excitement to the cold brew experience; this trend will likely dominate the coffee scene in 2024.
Why the cold brew is popular in 2024
It's certainly a "hot" year for cold brew.
According to recent market forecasts, the trend shows no sign of cooling down, with North America leading a market expansion projected to reach $1.37 billion between 2020 and 2025. With options such as pitcher packs, concentrates, and reusable filters, cold brew's versatility makes it a must-have for coffee lovers seeking a refreshing and indulgent caffeine fix.
The cold brew has not just been significant over the last few years; it's a train worth jumping on if you want to rank up the numbers in sales.
Heard of the Matcha Lattes?
Matcha Lattes have been around the block; seasoned coffee drinkers would agree. However, this green caffeine kick just became famous and is undoubtedly one of the coffee trends to watch in the next 12 months.
Unlike their coffee counterparts, matcha lattes offer a unique blend of green tea powder, espresso shots, water, milk, and foam, creating a creamy drink that is healthy and delicious.
With the addition of sweeteners like honey or syrups, matcha lattes provide a customizable and guilt-free indulgence for coffee lovers of all ages.
Why the Matcha Latte is popular in 2024
Matcha lattes cater to the growing demand for health-conscious coffee options packed with antioxidants, vitamins, and fiber. They offer a refreshing alternative to traditional coffee drinks.
For health-conscious consumers, the Matcha Latte is a gem.
The Nitro Cold Brews
Nitro Cold Brews can seem unconventional for the average coffee drinker. However, the concept used to make it is similar to how brewers introduce pressurized nitrogen into a beer bottle. The results are satisfying, as the Coffee retains its flavor and texture.
While an invention meant to capitalize on the success of the cold brew and ready-to-drink offerings, the Nitro Cold brew stands out as a worthy invention even for a coffee snob. Moreover, the Nitro Cold Brew packs smaller Nitrogen bubbles than most beverages, making for a smoother drinking experience.
Why the Nitro cold brew is popular in 2024
Nitro Cold Brew is a healthier option than most beverages.
It packs low to zero sugar content and is safer and healthier for those who want to monitor their calorie intake.
With a mildly bitter, smoother, and creamy flavor, the Nitro Cold Brew ranks relatively high on the coffee trends for its appealing taste. These taste qualities are desirable to Gen Z and Millennial coffee drinkers.
Nitro cold brew
When did the Dalgona Coffee Trend Start?
Comes to the scene Dalgona, the whipped Coffee.
Despite its good reputation spiking from a viral TikTok video, there's more to the fancy name and glorious revelation.
For starters, Dalgona borrows its unique name from the Korean honeycomb toffee. While you will never find any honeycomb in a Dalgona's recipe, the special drink takes after the light texture of the toffee. Baristas create this delicacy by combining whipped instant Coffee, water, and sugar, a recipe replicating Korean honeycomb toffees' soft texture.
Why the Dalgona will trend in 2024
Whipped Coffee has a serious online presence thanks to the many viral videos from satisfied fans.
The frothy treat packs a sweet flavor and a unique texture, making it a trendy option, especially for young coffee drinkers.
As we savor the anticipation of 2024,
Let's raise our mugs to the exciting coffee trends that await us in 2024!