Coffee Trends to Savor in 2024

Crafting the Perfect Specialty Cup: What is the New Coffee Trend?
January 26, 2024 by
Gladys Kyule
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What are the coffee flavor trends?

The year 2023 marked an exciting evolution in the coffee industry, characterized by a wave in specialty coffee consumption and an unwavering commitment to delivering exceptional coffee experiences to coffee enthusiasts worldwide. 

Roasters entered the already competitive business environment to serve yet another recipe of specialty coffee customized to a client's preferences. Coffee consumers also evolved, making more and more experience-driven purchases to capitalize on the specialty tide gaining momentum by the day. 

With the dawn of 2024, the momentum of the specialty segment shows no signs of slowing down, paving the way for an exciting array of coffee trends that promise to redefine the coffee-drinking experience. 

Let's take a sip and learn the coffee trends to watch out for in 2024.

Experience-Driven Coffee Culture

In 2023, the landscape of coffee consumption underwent a remarkable transformation. 

No longer were coffee drinkers content with being mere consumers; they evolved into passionate enthusiasts fueled by an insatiable desire for extraordinary and unforgettable coffee experiences. This profound shift towards a culture of experiential consumption will continue shaping the coffee industry in 2024. 

Customers now actively seek complex flavor profiles, sustainable sourcing practices, premium-quality brews that tantalize their taste buds, and single-origin beans that elevate their coffee-drinking rituals to new heights of indulgence. 

Traceability and transparency in coffee sourcing are becoming paramount as consumers demand more information about the origin and journey of their coffee beans. 

Solai Coffee, prioritize transparency, providing detailed information about the sourcing practices, sustainability initiatives, and ethical considerations involved in coffee production.

Elevate your coffee experience with our carefully sourced and expertly roasted beans.

The coffee industry must rise to the occasion, embracing innovative hands-free brewing machines like the Modbar coffee maker, streamlining the brewing process, and ensuring consistency to deliver lasting experiences. 

It is no longer enough to serve a cup of Joe; it must be an experience that captivates, Flavors, delights, and lingers in the consumer's memory.

It's a Hot Year for Cold Brew!

Yes! Cold brew emerged as a perennial favorite amidst the specialty wave, captivating the palates of coffee enthusiasts with its smooth, sweet, and robust flavor profile. It gained more fans and sales off the charts. 

Now, fellow enthusiasts, a cold brew is different cattle of fish compared to the iced version. While admittedly sharing a few shades of similarities, cold brews are left to steer over cold waters for a smoother, sweeter, and robust caffeine kick. Iced brews are hot brews chilled over ice rocks, but we all know that, right?

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Are flavorful additives also on the cards? 

For those looking for a more intimate experience of the cold brew, flavored milk, creamers, and milk all add a touch of excitement to the cold brew experience; this trend will likely dominate the coffee scene in 2024.

Why the cold brew is popular in 2024

It's certainly a "hot" year for cold brew. 

According to recent market forecasts, the trend shows no sign of cooling down, with North America leading a market expansion projected to reach $1.37 billion between 2020 and 2025. With options such as pitcher packs, concentrates, and reusable filters, cold brew's versatility makes it a must-have for coffee lovers seeking a refreshing and indulgent caffeine fix. 

The cold brew has not just been significant over the last few years; it's a train worth jumping on if you want to rank up the numbers in sales.

Cold brew coffee and roasted coffee beans, highlighting coffee trends for 2024.

Cold brew

Heard of the Matcha Lattes?

Matcha Lattes have been around the block; seasoned coffee drinkers would agree. However, this green caffeine kick just became famous and is undoubtedly one of the coffee trends to watch in the next 12 months. 

Unlike their coffee counterparts, matcha lattes offer a unique blend of green tea powder, espresso shots, water, milk, and foam, creating a creamy drink that is healthy and delicious.

With the addition of sweeteners like honey or syrups, matcha lattes provide a customizable and guilt-free indulgence for coffee lovers of all ages.

Why the Matcha Latte is popular in 2024

Matcha lattes cater to the growing demand for health-conscious coffee options packed with antioxidants, vitamins, and fiber. They offer a refreshing alternative to traditional coffee drinks.

For health-conscious consumers, the Matcha Latte is a gem.

A creamy matcha latte served in a white ceramic cup, representing the popular coffee trend for 2024.

Matcha Latte

The Nitro Cold Brews

Nitro Cold Brews can seem unconventional for the average coffee drinker. However, the concept used to make it is similar to how brewers introduce pressurized nitrogen into a beer bottle. The results are satisfying, as the Coffee retains its flavor and texture. 

While an invention meant to capitalize on the success of the cold brew and ready-to-drink offerings, the Nitro Cold brew stands out as a worthy invention even for a coffee snob. Moreover, the Nitro Cold Brew packs smaller Nitrogen bubbles than most beverages, making for a smoother drinking experience. 

Shop now and savor the difference with Solai Coffee!

Why the Nitro cold brew is popular in 2024

Nitro Cold Brew is a healthier option than most beverages. 

It packs low to zero sugar content and is safer and healthier for those who want to monitor their calorie intake. 

With a mildly bitter, smoother, and creamy flavor, the Nitro Cold Brew ranks relatively high on the coffee trends for its appealing taste. These taste qualities are desirable to Gen Z and Millennial coffee drinkers.

Nitro cold brew served in a glass mug on a wooden surface, accompanied by single-origin roasted coffee beans, showcasing the trendy beverage for 2024.Nitro cold brew

When did the Dalgona Coffee Trend Start?

Comes to the scene Dalgona, the whipped Coffee. 

Despite its good reputation spiking from a viral TikTok video, there's more to the fancy name and glorious revelation. 

For starters, Dalgona borrows its unique name from the Korean honeycomb toffee. While you will never find any honeycomb in a Dalgona's recipe, the special drink takes after the light texture of the toffee. Baristas create this delicacy by combining whipped instant Coffee, water, and sugar, a recipe replicating Korean honeycomb toffees' soft texture.

Why the Dalgona will trend in 2024

Whipped Coffee has a serious online presence thanks to the many viral videos from satisfied fans. 

The frothy treat packs a sweet flavor and a unique texture, making it a trendy option, especially for young coffee drinkers.

Frothy Dalgona coffee with whipped cream atop, served in a clear glass, embodying the viral trend of 2024 Dalgona coffee


Specialty coffee is on the rise, and this year is no different. 

Today's picks are just a tiny piece of the trends puzzle we are eager to solve this year. 

As coffee drinkers become more experience-focused, we can assure you that the coffee industry poses a remarkable transformation driven by specialty coffees, sustainability initiatives, and seamless technology integration.

Whether indulging in a cold brew on a sunny afternoon or sipping on a creamy matcha latte, coffee enthusiasts can look forward to an exhilarating year filled with tantalizing flavors, innovative brewing methods, and meaningful connections forged over a shared love for the perfect cup of coffee. 

Do you care to share your top specialty pics you look forward to trying in 2024? Feel free to tag us on our platforms.

As we savor the anticipation of 2024, 

Let's raise our mugs to the exciting coffee trends that await us in 2024!

Gladys Kyule January 26, 2024
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