Solai Coffee loves attending events. They not only help us execute our mission of educating our coffee lovers in coffee production but also share the story of small-scale coffee farmers.
Therefore our company's sole purpose is to frontier Fair-trade and the coffee farmer to get fair compensation for their product, securing stable coffee production in the future.
We compare our Solai specialty coffee to grandma's cookies baked with her specialty secret recipe. Until someone tries the cookies, they are just cookies.
We compare our Solai specialty coffee to grandma's cookies baked with her specialty secret recipe. Until someone tries the cookies, they are just cookies. We aim to have as many coffee lovers try our authentic, rich, flavorful, and aromatic coffee as possible.
Seeing the spark our coffee raises when experienced, and non-experienced coffee lovers try it is so rewarding. Most of them say it's the best coffee they have consumed and the fact that they try it black with no additives. It's so fulfilling for coffee farmers like us. I equate it to grandma's love when people try her cookies.
Events also allow us to narrow the gap between the farmer and the consumers, creating an open channel for communication and feedback, believing that action can be taken on either input. One of the things I appreciate about the farmers market is the networking opportunity it creates to expand your family.
Many small business owners put outstanding efforts into offering authentic community crafts, from consumables to artistic products. Everyone works so hard to bring togetherness in the community socially and economically.
Baldwin Park community market is a great example. It's unique in the way they support community initiatives. The Ace events management Audrea and Caroline work hard to bring vendors and Baldwin residents together. This community is vibrant and very welcoming to anyone at any time. This creates a good environment for locals and visitors, including us.
One day I was alone at my stand for the farmers market, making it difficult to walk away from my spot. This day I found myself in a situation where I ran out of Almond milk for my lattes. A group of ladies stopped by and wanted coffee with an Almond milk option, and I had to turn them away with apologies. A few minutes later, they showed up with a gallon of milk. I was in at to see this kind of love being expressed to me. This is what I meant by a community that comes together to support the cause of small businesses.
Expos, trade shows, and sponsorship events like 1Million Cup Orlando are other avenues that give us exposure. Coffee is all about creating and building relationships. I have experienced that 80% of the time in this business is spent developing this relationship, and 20% is transactional.
Attending these events allows us to be seen, tell our story as small-scale farmer ambassadors, and connect with our collaborators in the coffee market. Though expensive at times, we always encourage people to attend these events to learn from global producers and consumers who are always capable of next-level innovations and ideologies.
Our favorite expos are the coffee festival held in major cities in the US and the specialty coffee association (SCA) expo that moves from city to city across the globe. We always rally behind the Coffee Color Coffee Collective organization formed in 2022 to create a networking circle for black and minority individuals in the coffee world. They will run their second consecutive symposium in Houston, Texas. We appreciate your support at these events or on our online platform. Be rest assured we are working hard to get you the best coffee options.
Color of Coffee Symposium in Huston
Coffee Festival in Nairobi
Events & Expos